Following the success of the contest in the two previous seasons, the Faculty of Business Administration at Ton Duc Thang University (TDTU), in cooperation with Sales and Marketing Executives International - Vietnam (SMEI Vietnam) officially launched the contest "the Journey Seeking Creative Marketers 2017"

On 16 March 2017, Ton Duc Thang University (TDTU) organized the inauguration ceremony of the Dormitory and Official House for lecturers at Bao Loc Campus, located on Nguyen Tuan Street in Bao Loc City, Lam Dong Province. The ceremony was attended by Mr. Le Hoang Phung, Member of the Standing Committee of the Lam Dong Province Party Committee, Secretary of the Bao Loc City Party Committee; and Leader of the Bao Loc People's Committee and TDTU.